Real Luxury How luxury brands can create value for the long term
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, base
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10.1057/9781137395573 - Real Luxury, Misha Pinkhasov and Rachna Joshi Nair
Copyright material from www.palgraveconnect.com - licensed to RMIT University Library - PalgraveConnect - 2014-09-07
Real Luxury
10.1057/9781137395573 - Real Luxury, Misha Pinkhasov and Rachna Joshi Nair
Copyright material from www.palgraveconnect.com - licensed to RMIT University Library - PalgraveConnect - 2014-09-07
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How luxury brands can create value for the long term Misha Pinkhasov and
Rachna Joshi Nair
10.1057/9781137395573 - Real Luxury, Misha Pinkhasov and Rachna Joshi Nair
Copyright material from www.palgraveconnect.com - licensed to RMIT University Library - PalgraveConnect - 2014-09-07
Real Luxury
© Misha Pinkhasov and Rachna Joshi Nair 2014
No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2014 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN: 978–1–137–39556–6 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. Typeset by Aardvark Editorial Limited, Metfield, Suffolk.
10.1057/9781137395573 - Real Luxury, Misha Pinkhasov and Rachna Joshi Nair
Copyright material from www.palgraveconnect.com - licensed to RMIT University Library -
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