A New Method for the Classification of Luxury Fashion Brands
In an attempt to rethink the ranking of luxury brands in the market not solely based on revenues reported but taking into account the level of innovation that each one brings forth, the ASCEND framework is introduced. After clarifying its various elements
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Rethinking Luxury Fashion The Role of Cultural Intelligence in Creative Strategy Thomaï Serdari
Palgrave Advances in Luxury
Series Editors Paurav Shukla Southampton Business School University of Southampton Southampton, UK Jaywant Singh Kingston Business School Kingston University Kingston Upon Thames, UK
The field of luxury studies increasingly encompasses a variety of perspectives not just limited to marketing and brand management. In recent times, a host of novel and topical issues on luxury such as sustainability, counterfeiting, emulation and consumption trends have gained prominence which draw on the fields of entrepreneurship, sociology, psychology and operations. Examining international trends from China, Asia, Europe, North America and the MENA region, Palgrave Advances in Luxury is the first series dedicated to this complex issue. Including multiple perspectives whilst being very much grounded in business, its aim is to offer an integrated picture of the management environment in which luxury operates. It explores the newer debates relating to luxury consumption such as the signals used in expressing luxury, the socially divisive nature of luxury and the socio-economic segmentation that it brings. Filling a significant gap in our knowledge of this field, the series will help readers comprehend the significant management challenges unique to this construct. All submissions are single blind peer reviewed. For more information on our peer review process please visit our website: https://www.pal grave.com/gp/book-authors/your-career/early-career-researcher-hub/ peer-review-process. For information on how to submit a book proposal for inclusion in this series please contact Liz Barlow: [email protected]. For further information on the book proposal process please visit our website: https://www.palgrave.com/gp/book-authors/publishingguidelines/submit-a-proposal.
More information about this series at http://www.palgrave.com/gp/series/15396
Thomaï Serdari
Rethinking Luxury Fashion The Role of Cultural Intelligence in Creative Strategy
Thomaï Serdari New York University New York, NY, USA
ISSN 2662-1061 ISSN 2662-107X (electronic) Palgrave Advances in Luxury ISBN 978-3-030-45300-8 ISBN 978-3-030-45301-5 (eBook) https://doi.org/10.1007/978-3-030-45301-5 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific s
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