Strategic Business Decisions A Quantitative Approach
This book presents the essential concepts of operations research and engineering management in a structured manner. Starting with the basic functions of management – planning, organizing, leading and controlling – it introduces the reader to the process o
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Strategic Business Decisions A Quantitative Approach
Strategic Business Decisions
R. Srinivasan
Strategic Business Decisions A Quantitative Approach
123
R. Srinivasan Department of Management Studies Indian Institute of Science Bangalore, Karnataka India
ISBN 978-81-322-1900-2 ISBN 978-81-322-1901-9 (eBook) DOI 10.1007/978-81-322-1901-9 Springer New Delhi Heidelberg New York Dordrecht London Library of Congress Control Number: 2014936866 Springer India 2014 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
At the Lotus Feet of the Lord of seven hills Lord Shri Venkateshwara
Preface
Strategic Business Decisions is an attempt to outline the essentials of Operations Research and Engineering Management and their applicability for effective decision making in a manner that is easily understood by graduate engineering students and postgraduate students of management. The hands-on approach used throughout the book and the practical nature of the illustrations and case studies discussed make the book a handy tool for practicing managers as well. The book is organized into two parts. Operations research (OR) is covered in the first part: Chaps. 1–7. Chapter 1 discusses the evolution of OR and sets the stage for other chapters to follow. Chapter 2 introduces lin
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