Retail Category Management Decision Support Systems for Assortment S
Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels,
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further volumes: http://www.springer.com/series/300
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Alexander H¨ubner
Retail Category Management Decision Support Systems for Assortment, Shelf Space, Inventory and Price Planning
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Dr. Alexander H¨ubner Catholic University Eichst¨att-Ingolstadt Supply Chain Management and Operations Auf der Schanz 49 85049 Ingolstadt Germany [email protected]
ISSN 0075-8442 ISBN 978-3-642-22476-8 e-ISBN 978-3-642-22477-5 DOI 10.1007/978-3-642-22477-5 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2011937428 c Springer-Verlag Berlin Heidelberg 2011 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: eStudio Calamar S.L. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
How can it be that mathematics, being after all a product of human thought independent of experience, is so admirably adapted to the objects of reality? Albert Einstein
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Foreword
Retail shelf management forms the part of the supply chain that interfaces between the ultimate customer need and the rest of the supply chain. As such, it is regarded as the part of the supply chain where the consumer demand shows up. Matching consumer demand with supply is the core task of retailers and a key lever for increasing efficiency. Consumers demand high product availability at low prices, while retailers are ever expanding their product variety. That is why it is not surprising that retail category management topics are gaining increasing attention – from practice and research – especially as the introduction of consumer goods launches increases year by year. The product proliferation is constrained by the limited store space and requires therefore an efficient decision making by the retailers about which products to offer and how to allocate the scare resource of shelf space. Assortment and shelf space optimization is one of the most important and difficult decisions that retailer managers have to face, as it needs to reflect consumer behavior such as substitutions, product recognition, or price sensitivity, as well as inventory, replenishment, and operational costs. Research on category management therefore intersects with research in assortment planning,
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