Retailing in the 21st Century Current and Future Trends
Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competit
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Manfred Krafft • Murali K. Mantrala Editors
Retailing in the 21st Century Current and Future Trends Second Edition
Editors Professor Dr. Manfred Krafft Universität Münster Institute of Marketing Am Stadtgraben 13-15 48143 Münster Germany [email protected]
Professor Murali K. Mantrala, PhD University of Missouri - Columbia College of Business 438 Cornell Hall Columbia, MO 65211 USA [email protected]
ISBN 978-3-540-72001-0 e-ISBN 978-3-540-72003-4 DOI 10.1007/978-3-540-72003-4 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2009942782 © Springer-Verlag Berlin Heidelberg 2006, 2010 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMXDesign GmbH, Germany Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Foreword to the Second Edition
Eckhard Cordes Chief Executive Officer of METRO Group
The world of retailing continues to change rapidly. Major changes since the publication of the first edition of this book include (1) the takeoff of RFID-based technology, (2) the world’s growing recognition of environmental and climate change problems, and (3) the retailing revolutions in emerging markets, especially in Eastern Europe, China and India. METRO Group has continued to take a leadership role in all these areas. Specifically, in collaboration with its partners under the METRO Group Future Store Initiative, METRO Group opened in 2008 a new and larger “Future Store” demonstrating the use of advanced retailing technologies. In 2007, METRO Group completed a major step in the nation-wide operational rollout of the Radio Frequency Identification (RFID) technology to 180 Metro Cash & Carry and Real stores in Germany as well as to the central warehouses of METRO Group Logistics. Since then merchandise deliveries at these locations can be recorded automatically. The remaining locations will be converted during this year. This is the largest operational rollout of this technology in the European retail sector. Next, long before global concerns about environmental and climate change became front-page news, METRO Group had been following deliberate greener retailing policies for several years. The central element of these activities i
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