Reverse Entrepreneurship in Latin America Internationalization from
This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize. Traditionally, entrepreneurial ideas have flowed from developed countries to emerging markets. This b
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Edited by
Pável Reyes-Mercado and Guillermo Jesús Larios Hernández
Reverse Entrepreneurship in Latin America
Pável Reyes-Mercado Guillermo Jesús Larios Hernández Editors
Reverse Entrepreneurship in Latin America Internationalization from Emerging Markets to Developed Economies
Editors Pável Reyes-Mercado Universidad Anáhuac México Huixquilucan, Mexico
Guillermo Jesús Larios Hernández Universidad Anáhuac México Huixquilucan, Mexico
ISBN 978-3-319-94465-4 ISBN 978-3-319-94466-1 (eBook) https://doi.org/10.1007/978-3-319-94466-1 Library of Congress Control Number: 2018950484 © The Editor(s) (if applicable) and The Author(s) 2019 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover pattern © Melisa Hasan This Palgrave Pivot imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
The idea of collecting and selecting teaching case studies under the unifying theme of internationalization in Reverse Entrepreneurship in Latin America – Internationalization from Emerging Markets to Developed Economies began in 2016 at Universidad Anáhuac México, with the aim of sharing the lessons learned by Latin American companies that are struggling with the complex step of extending the borders of their country of origin. Our idea took the form of a casebook produced after long conversations about how to provide value to the teachings that Latin American business and entrepreneurship students receive through relevant experiences of local small and medium enterprises, as well as startups. We wanted to share the issues and dilemmas that managers and entrepreneurs face in the more uncertain business landscapes of the emerging countries. Above all, we are motivated by the economic trend and trade exchanges characterized by the flow of product
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