Social Innovation and New Business Models Creating Shared Value in L
Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Lea
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Laura Michelini
Social Innovation and New Business Models Creating Shared Value in Low-Income Markets
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Laura Michelini Department of Economic and Political Sciences and Modern Languages LUMSA University Rome RM Italy
ISSN 2191-5482 ISSN 2191-5490 (electronic) ISBN 978-3-642-32149-8 ISBN 978-3-642-32150-4 (eBook) DOI 10.1007/978-3-642-32150-4 Springer Heidelberg New York Dordrecht London
Library of Congress Control Number: 2012943628 © The Author(s) 2012 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
I would like to acknowledge and thank some people without whom this book would not have been possible To Professor Iasevoli for his vision, inspiration and guidance To Daniela Fiorentino for the constructive discussion and suggestions on the case studies analysis To my colleagues Francesca, Cecilia, Alessandra and Maria for their encouragement and support To my parents for their unconditional love and never ending support To my husband Valerio, the sea of my life
Preface
Extreme poverty continues to afflict the world, and it requires urgent action. Along with governments, public institutions, and not-for-profit organizations, currently, companies are playing an impor
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