Software tools for business model innovation: current state and future challenges
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RESEARCH PAPER
Software tools for business model innovation: current state and future challenges Daniel Szopinski 1
&
Thorsten Schoormann 2 & Thomas John 1 & Ralf Knackstedt 2 & Dennis Kundisch 1
Received: 24 May 2018 / Accepted: 12 December 2018 # Institute of Applied Informatics at University of Leipzig 2019
Abstract Software tools for business model development hold great promise for supporting business model innovation, but nonetheless, virtually no design-relevant knowledge exists concerning the functions that such tools should possess. As a result, practitioners lack guidance for choosing software tools, and researchers lack a foundation for advancing knowledge on these tools in a cumulative way. To address these issues, we synthesize knowledge from research on software tools for business model development and adjacent fields with the results of an analysis of 24 software tools from practice. Our contribution is threefold. First, we provide a comprehensive taxonomy that identifies 43 characteristic functions of software-based business model development tools. Second, we provide a classification of existing software tools for the taxonomy and, on this basis, third, we derive an agenda for future research. We thus support practitioners’ decision making on tool (re-)design and investment, and provide the foundation for a cumulative stream of research on software tools for business model development. Keywords Business model . Business model development tool . Business model innovation . Taxonomy . Research agenda JEL classification O3 . L86 . M15
Introduction A business model describes the mechanisms of how a firm creates, delivers, and captures value (Teece 2010), and as such is akin to a detailed description of a firm’s strategy (Adner et al. 2014; Casadesus-Masanell and Ricart 2010). The interest in business models and business model innovation is intense and growing – from researchers and practitioners alike. For example, a survey of some 3000 executives in 26 countries finds that a majority of 60% consider Bdefin[ing] an effective business model^ a major challenge for their innovation This article is part of the Topical Collection on Business model innovation: Tools and Innovation patterns Responsible Editor: Harry Bouwman * Daniel Szopinski [email protected] 1
Paderborn University, Warburger Strasse 100, 33098 Paderborn, Germany
2
University of Hildesheim, Universitätsplatz 1, 31141 Hildesheim, Germany
activities (GE 2014, p. 40). Likewise, researchers in fields as diverse as information systems (IS) (Al-Debei and Avison 2010), entrepreneurship (George and Bock 2011), and strategy (Massa et al. 2017) emphasize the importance of business model innovation for the competitiveness of firms. Business model innovation is a creative as well as a collaborative task (Ebel et al. 2016; Eppler et al. 2011), because it relies on the generation of creative business model ideas and often requires people from various disciplines (e.g., sales, marketing, IS, and research & development) workin
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