Spinning into Control Improvising the Sustainable Startup
Could everything we’ve learned about entrepreneurship simply be wrong?There is no shortage of how-to books with ‘manual’ in the title, and articles promising ‘The 7 [or 6 or 10] key traits of successful entrepreneurs’, which breed an infectious optimism a
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CONTROL
IMPROVISING THE SUSTAINABLE STARTUP
AMIEL KORNEL
Spinning into Control
Amiel Kornel
Spinning into Control Improvising the Sustainable Startup
Amiel Kornel Strategos, San Francisco California, USA
ISBN 978-1-137-51355-7 ISBN 978-1-137-51356-4 (eBook) DOI 10.1057/978-1-137-51356-4 Library of Congress Control Number: 2017951634 © The Editor(s) (if applicable) and The Author(s) 2018 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration © hakkiarslan/iStock/Thinkstock Cover design by James Perales Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Nature America Inc. The registered company address is: 1 New York Plaza, New York, NY 10004, U.S.A.
In loving memory of my parents, Esther and Ludwig. Reading and learning lit their paths. And they sure did love to dance.
Preface: Discovering Improvisation
One could say I grew up steeped in science. My childhood and education imbued me with respect for method and analysis. My father, a research scientist and medical doctor, and my mother, a clinical psychologist, considered scientific pursuits the highest callings. The diplomas that hang on my wall—a Bachelor’s degree in Biological Sciences from the University of Chicago and a Master’s in Management Sciences from the Massachusetts Institute of Technology—reflect the fulfillment of their aspirations for me. As I grew older, my professional choices gave evidence of a continued bias toward science. Even though, unlike my brother, I eschewed a scientific career, I did become a journalist specializing in science and technology. Later, as a management consultant advising high-tech clients around the world how best to innovate, I promoted structured approaches using target milestones, metrics and the like. Rigor, reason and planning underpinned each con
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