Strategic IT Management Increase value, control performance, reduce

„Growth, mergers, restructuring, innovation - all these important topics of today’s companies cannot be implemented without a systematic approach to IT management. This book does not point out unrealistic „one size fits all“ solutions but offers basic sys

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Dirk Buchta Marcus Eul Helmut Schulte-Croonenberg

Strategic IT Management Increase value, control performance, reduce costs 2nd edition

Dirk Buchta | Marcus Eul | Helmut Schulte-Croonenberg Strategic IT Management

Dirk Buchta Marcus Eul Helmut Schulte-Croonenberg

Strategic IT Management Increase value, control performance, reduce costs 2nd edition

Bibliographic information published by Die Deutsche National Bibliothek Die Deutsche National Bibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available in the Internet at .

Dr.-Ing. Dirk Buchta is Vice President of A.T. Kearney and has been working in strategic consulting at A.T. Kearney for over 12 years. Dr. Marcus Eul, Principal, has been consulting companies in various industry sectors with strategic IT issues as a member of the Strategic Information Technology Practice. Dr. Helmut Schulte-Croonenberg has been working for 20 years now as a management consultant. Following careers at ABB, Accenture and Booz and Allen & Hamilton, today he is Vice President at A.T. Kearney and a member of the Strategic Information Technology Practice.

1. Auflage 1992 (unter dem Titel „Planung, Prozesse – Strategien – Maßnahmen“) . 2nd edition April 2007 All rights reserved © Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2007 Editorial Office: Ulrike M. Vetter Gabler is a company of Springer Science+Business Media. www.gabler.de No part of this publication may be reproduced, stored in a retrieval system or transmitted, mechanical, photocopying or otherwise without prior permission of the copyright holder. Registered and/or industrial names, trade names, trade descriptions etc. cited in this publication are part of the law for trade-mark protection and may not be used free in any form or by any means even if this is not specifically marked. Cover design: Nina Faber de.sign, Wiesbaden Printing and binding: Wilhelm & Adam, Heusenstamm Printed on acid-free paper Printed in Germany ISBN 978-3-8349-0557-4

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Preface: What is Strategic IT Management? This book is based on many years of experience at A.T. Kearney in the consulting sector for strategic information technology. We see ‘strategic IT consulting’ as strategy consulting geared towards the senior executives responsible for IT; generally, the CEO or a board member responsible for IT, possibly the CIO, and sometimes a head of unit or the director of a subsidiary. ‘Strategic’ as opposed to ‘operative’ means not implementing IT but focusing completely on the issue of how added value can be created for the company by using information technology. Strategic IT management means stabilizing and increasing the sales of the company through new IT-assisted processes and IT systems. IT also means improving the margin protection of products and services, and enhancing customer attraction and bonding. To achieve this aim, strategic IT management requires a combination of strategic knowhow and a thorough knowledge of the company and relevant sector. From t