Super-Flexibility for Knowledge Enterprises A Toolkit for Dynamic Ad
Today, we live in a dynamic and inter-connected world. A multitude of "revision triggers" make it necessary to anticipate, prepare for, and continuously adapt to new realities. The key to dynamic adaptation we argue, is to become "super-flexible". Super-f
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Homa Bahrami · Stuart Evans
Super-Flexibility for Knowledge Enterprises A Toolkit for Dynamic Adaptation Second edition
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Professor Homa Bahrami Haas School of Business University of California Berkeley CA 94720-1900 USA [email protected] [email protected]
Professor Stuart Evans Carnegie Mellon University Silicon Valley NASA Ames Research Park Moffet Field CA 94035-1000 USA [email protected] [email protected]
ISBN 978-3-642-02446-7 e-ISBN 978-3-642-02447-4 DOI 10.1007/978-3-642-02447-4 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2010925035 c Springer-Verlag Berlin Heidelberg 2005, 2010 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMXDesign GmbH, Heidelberg Cover page layout: Rys Art & Design Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Preface 2nd Edition Since the first edition of the book was published five years ago, the world has gone through a metamorphic transformation. The global financial crisis has led to a fundamental re-assessment of conventional business practices. Emerging economies have taken center-stage. The pace of technological innovation continues unabated. The “Millennial” generation has come of age and is entering the workforce. Collectively, these forces have propelled us towards a new, dynamic era. The only certainty today is that the future will be different from the past. We believe this transformation is not just a cyclical phenomenon, but rather a fundamental sea change. We live in an inter-dependent world where revisiontriggers come fast and furious, from many different, often unexpected, sources. The capacity to dynamically adapt to new realities is a critical success factor and a major source of competitive advantage. How do we dynamically adapt when we don’t have the luxury of time and resources to predict and plan? This situation presents a dilemma; although the game is changing, from predictable stability to dynamic fluidity, we continue to rely on the old rules to play this new game. We suggest that today knowledge workers need a different toolkit to harness uncertainty and to thrive on dynamic adaptation. It is imperative to use diagnostic frameworks to help us asse
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