Sustainability Communication Interdisciplinary Perspectives and Theo
Modern and professional communication is required to realise the goal of sustainability in society. This book develops a theoretical and empirical framework, integrating interdisciplinary perspectives from communications theory, psychology, sociology, edu
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Jasmin Godemann • Gerd Michelsen Editors
Sustainability Communication Interdisciplinary Perspectives and Theoretical Foundations
Editors Dr. Jasmin Godemann International Centre for Corporate Social Responsibility (ICCSR) Nottingham University Business School Jubilee Campus, Wollaton Road Nottingham, NG8 1BB, UK [email protected]
Prof. Dr. Gerd Michelsen Institute for Environmental and Sustainability Communication (INFU) Leuphana University Scharnhorststraße 1 21335 Lüneburg, Germany [email protected]
ISBN 978-94-007-1696-4 e-ISBN 978-94-007-1697-1 DOI 10.1007/978-94-007-1697-1 Springer Dordrecht Heidelberg London New York Library of Congress Control Number: 2011929937 © Springer Science+Business Media B.V. 2011 No part of this work may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, microfilming, recording or otherwise, without written permission from the Publisher, with the exception of any material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Kind permission was given for use of parts of chapters originally published in 2005 by Oekom Verlag GmbH, München, Germany from “Handbuch Nachhaltigkeitskommunikation: Grundlagen und Praxis” in chapters 3, 5, 6, 7, 8, 10, and 16 in this volume. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Preface
Since the publication of the Brundtland Report in 1987 at the latest, there have been intensive discussions about the vision of ‘sustainability’ together with the related concept of ‘sustainable development’ in many different areas of society as well as in the scientific community. The degree of knowledge in the general population however is not very profound. At the same time it is argued that the concept of sustainable development can only be realised if there is broad support for its implementation in the general public. In order for this to happen it is necessary for much larger segments of society to become interested in this process and to become involved in this process. The pathway to the sustainable development of our society will only be taken when it becomes clear why the concept of sustainable development is a strategy for the survival of the human race. Against this background there has been a growing awareness in recent years of the necessity of sustainability communication. This discipline has set itself the goal not only of providing a clear and persuasive understanding of sustainable development and of campaigning for its acceptance, but above all of involving people in the process of sustainable development and motivating them to actively take part in it. The scientific discourse accompanying this development is concerned with a number of different fields in sustainability communication and attempts to provide a theoretical foundation as well as a conceptual orientation for a communicatively based process shap
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