Sustainable Fashion: Consumer Awareness and Education
This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle
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Subramanian Senthilkannan Muthu Editor
Sustainable Fashion: Consumer Awareness and Education
Textile Science and Clothing Technology Series editor Subramanian Senthilkannan Muthu, Kowloon, Hong Kong
More information about this series at http://www.springer.com/series/13111
Subramanian Senthilkannan Muthu Editor
Sustainable Fashion: Consumer Awareness and Education
123
Editor Subramanian Senthilkannan Muthu Head of Sustainability SgT group and API Kowloon, Hong Kong
ISSN 2197-9863 ISSN 2197-9871 (electronic) Textile Science and Clothing Technology ISBN 978-981-13-1261-8 ISBN 978-981-13-1262-5 (eBook) https://doi.org/10.1007/978-981-13-1262-5 Library of Congress Control Number: 2018945906 © Springer Nature Singapore Pte Ltd. 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by the registered company Springer Nature Singapore Pte Ltd. part of Springer Nature The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore
This book is dedicated to: The lotus feet of my beloved Lord Pazhaniandavar My beloved late Father My beloved Mother My beloved Wife Karpagam and Daughters—Anu and Karthika My beloved Brother Last but not least To everyone working in the fashion sector to make it SUSTAINABLE
Contents
Consumer’s Awareness on Sustainable Fashion . . . . . . . . . . . . . . . . . . . . R. Rathinamoorthy
1
Motives of Sharing: Examining Participation in Fashion Reselling and Swapping Markets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Sarah Netter and Esben Rahbek Gjerdrum Pedersen Fashion as a Matter of Values. On How a Transformative Educating Process Can Initiate a Positive Change . . . . . . . . . . . . . . . . . . . . . . . . . . 53 Mélanie Sburlino
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Consumer’s Awareness on Sustainable Fashion R. Rathinamo
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