Sustainable Innovation Trends in Marketing and Management
In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and techn
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Sustainable Innovation Trends in Marketing and Management Edited by Anshu Saxena Arora · Sabine Bacouel-Jentjens Mohamad Sepehri · Amit Arora
International Marketing and Management Research Series Editor Anshu Saxena Arora School of Business and Public Administration University of the District of Columbia Washington, DC, USA
International Marketing and Management: Perspectives from the Global Logistics & International Business Education and Research Center provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of global business and international management. It aims to foster the exchange of ideas on a range of important international subjects and to provide stimulus for research and the further development of international perspectives. The international perspective is further enhanced by the geographical spread of the contributors. More information about this series at http://www.palgrave.com/gp/series/14845
Anshu Saxena Arora Sabine Bacouel-Jentjens Mohamad Sepehri • Amit Arora Editors
Sustainable Innovation Trends in Marketing and Management
Editors Anshu Saxena Arora School of Business and Public Administration University of the District of Columbia Washington, DC, USA Mohamad Sepehri School of Business and Public Administration University of the District of Columbia Washington, DC, USA
Sabine Bacouel-Jentjens ISC Paris Business School Paris, France Amit Arora School of Business and Public Administration University of the District of Columbia Washington, DC, USA
International Marketing and Management Research ISBN 978-3-030-30420-1 ISBN 978-3-030-30421-8 (eBook) https://doi.org/10.1007/978-3-030-30421-8 © Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Palgrave Pivot imprint is published by the registered comp
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