Talking Climate From Research to Practice in Public Engagement
‘Adam Corner and Jamie Clarke offer an insightful, thoroughly researched set of guidelines for designing climate and energy communications. They propose that we develop new narratives that speak to people’s underlying values. This book will remain an inva
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Adam Corner • Jamie Clarke
Talking Climate From Research to Practice in Public Engagement
Adam Corner Climate Outreach Oxford, United Kingdom
Jamie Clarke Climate Outreach Oxford, United Kingdom
ISBN 978-3-319-46743-6 DOI 10.1007/978-3-319-46744-3
ISBN 978-3-319-46744-3 (eBook)
Library of Congress Control Number: 2016952792 © The Editor(s) (if applicable) and The Author(s) 2017 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Cover illustration: Pattern adapted from an Indian cotton print produced in the 19th century Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
PREFACE
The question of how to communicate about climate change, and build public engagement in high-consuming, carbon-intensive Western nations, has occupied researchers, practitioners, policy-makers, campaigners, and community organisers for more than two decades. During this time, and mirroring the glacial pace at which international political negotiations have progressed, limited progress has been made. Socially and culturally, climate change remains (for the most part) the preserve of a committed band of activists. The ‘carbon footprints’ of many Western countries – and the citizens of these nations – remain high. The public conversation about the energy system is mainly focused on the costs of household energy bills. Public engagement is stuck in second gear. Meanwhile, the predictions made by scientists over the past quarter of a century are beginning to come true. Pick any metric – levels of atmospheric CO2, global average temperatures, ocean acidification, the prevalence and severity of certain types of extreme weather – and it is clear that the climate is changing, with all the risks and dangers this entails for human societies and the natural world. As countless analyses, declarations, and calls
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