The Business Case for Love How Companies Get Bragged About Today
Love it? Hate it? Or, just don’t care? How we feel about something dramatically affects how we interact with it. When we feel, we care. When we care, things happen. Companies that are thriving, not just surviving, are much more than a set of ruthlessly ef
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BUSINESS FOR CASE
How Companies Get Bragged About Today
MARC COX
The Business Case for Love
Marc Cox
The Business Case for Love How Companies Get Bragged About Today
Marc Cox The Company Spirit Gerrards Cross, UK
ISBN 978-3-030-36425-0 ISBN 978-3-030-36426-7 (eBook) https://doi.org/10.1007/978-3-030-36426-7 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
To Karen, Oliver and Sophie. Without whom all the right words would have been in the book, but not necessarily in the right order.
Acknowledgements
Given that my whole philosophy is based on love, the really good news is that I have loved writing this book. It is a reflection of what I do and what I believe in. Whilst writing is essentially a solitary experience, this has been a team effort. A special thanks to my wife Karen, son Oliver and daughter Sophie. All of whom have helped to give some structure to the book, edit it and correct my at times random punctuation. Thanks go to Martin Mackay, who was the first person to read what I was writing. He was based in Singapore at the time, so I would wake up to his words of encouragement. To Paul Barnet, who suggested I write the book and was somewhat surprised when I went off and did it! To my Editorial Director, Stephen Partridge, who became a convert and backed the idea. Finally, to Camille and Marion, whose gîte in Moncravel, France, Karen and I stayed in when the pressure was on to meet the agreed deadline. It rained all weekend, I could not work the TV, and the internet stopped. Perfect conditions to knuckle down and get the bo
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