The Cultural Influence on Mass Customization
This thesis empirically proofs a cultural influence on mass customization ‐ the personalization of mass products towards individual tastes - a topic of increasing importance in today’s international markets. Based on quantitative research, the author obse
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The Cultural Influence on Mass Customization
The Cultural Influence on Mass Customization
Carolin Wabia
The Cultural Influence on Mass Customization
Carolin Wabia Goslar, Germany Dissertation Clausthal University of Technology, Germany, 2019, D 104
ISBN 978-3-658-31014-1 ISBN 978-3-658-31015-8 (eBook) https://doi.org/10.1007/978-3-658-31015-8 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Responsible Editor: Carina Reibold This Springer Gabler imprint is published by the registered company Springer Fachmedien Wiesbaden GmbH part of Springer Nature. The registered company address is: Abraham-Lincoln-Str. 46, 65189 Wiesbaden, Germany
Acknowledgements After a long journey, consisting of academic education in Europe and Asia and intensive years of research on this dissertation, I would like to thank everybody who supported me on my way. Specifically, I thank Prof. Dr. Wolfgang Pfau for his supervision and support and Prof. Dr. Heike Schenk-Mathes for her feedback and review of this thesis. Furthermore, I thank Prof. Dr. Mathias Erlei (†) for his continuous constructive feedback on this research. For intense scientific discussions, I thank the professors and my colleagues from the Institute of Management and Economics at Clausthal University of Technology, especially the Clausthaler Ökonomisches Oberseminar and Oberseminar Unternehmensführung. For their moral support, I thank my friends and family. Especially, I would like to thank my mother Petra and my husband Michael for their encouragement and always being there for me.
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