Challenges of Mass Customization Manufacturing
While the basic idea of mass customization with all its different facets excites marketing directors and CEOs, mass customization is still not yet a world wide standard. The reason for this can be seen in the complexity of implementing mass customization
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Springer-Verlag Berlin Heidelberg GmbH
Mitchell M. Tseng· Frank T. Piller (Editors)
The Customer Centric Enterprise Advances in Mass Customization and Personalization With 121 Figures and 47 Tables
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Springer
Professor Mitchell M. Tseng, Ph. D. The Hong Kong University of Science & Technology Department of Industrial Engineering & Engineering Management Clear Water Bay, Knowloon Hong Kong [email protected] http://iesuS.ust.hk Dr. Frank T. Piller Technische Universitat Miinchen TUM Business School, Lst. AlB LeopoldstraBe 139 80804 Munich Germany [email protected] http://www.mass-customization.de
ISBN 978-3-540-02492-7 ISBN 978-3-642-55460-5 (eBook) DOI 10.1007/978-3-642-55460-5 Cataloging-in-Publication Data applied for A catalog record for this book is available from the Library of Congress. Bibliographic information published by Oie Oeutsche Bibliothek Oie Oeutsche Bibliothek lists this publication in the Oeutsche Nationalbibliografie; detailed bibliographic data is available in th e Internet at < http://dnb.ddb.de>. This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Ouplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current vers ion, and permission for use must always be obtained from Springer-Verlag. Violations are liable for prosecution under the German Copyright Law.
http://www.springer.de © Springer-Verlag Berlin Heidelberg 2003 Originally published by Springer· Verlag Berlin · Heidelberg in 2003 The use of general descri tive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.
Softcover-Oesign: Erich Kirchner, Heidelberg SPIN 10926178
42/3130-5 4 3 2 1 0- Printed on acid-free paper
Acknowledgments
We wish to acknowledge the work of many people making this book finally happen. First of all we have to thank our authors for contributing to this book. More than 60 researchers from all parts of the world share their knowledge and thoughts on customer centric enterprises and mass customization with us making this book a most comprehensive reference for future work in the field. We acknowledge delivering their contributions on time and apologize for taking so long to bring all the pieces together. We gratefully acknowledge the support by many scholars and practitioners in our field which contributed both to the World Congress on Mass Customization and Personalization and this book: Prof. Claudio Roberto Boer (National Research Council Italy ITIA), Prof. Hans-Jorg Bullinger (Fraunhofer Gesellschaft), Ing. Sergio Dulio (National Research Council Italy ITIA), Dr. Ravindra S. Goonetilleke (The Hong Ko
