The Culture Industry and Participatory Audiences
This work offers a discussion of participatory culture as a disruption to the previously held dominance of the culture industry, while also exploring the tensions created in this emerging media landscape through analysis and examination of the current Aus
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Emma Keltie
The Culture Industry and Participatory Audiences
Emma Keltie Institute for Culture and Society Western Sydney University Penrith, New South Wales, Australia
ISBN 978-3-319-49027-4 ISBN 978-3-319-49028-1 (eBook) DOI 10.1007/978-3-319-49028-1 Library of Congress Control Number: 2016958807 © The Editor(s) (if applicable) and The Author(s) 2017 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: Agencja Fotograficzna Caro / Alamy Stock Photo Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
ACKNOWLEDGEMENTS
I would like to thank Jordan Williams, Bethaney Turner, Urszula Dawkins, Amanda Third and my friends and family for their support and encouragement as I completed this work. I would also like to thank Elyse Horne for the endless support, love and encouragement.
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CONTENTS
1 Introduction: The Convergent Media Landscape
1
2 The Culture Industry and Audience Agency
13
3 Agency in Practice: A Participatory Utopia
35
4 Fans: A Long History of Participation
59
5 Producing Culture: Australian Media and Creative Policy
79
6 Participation in Practice
119
7 Authorised Participation
133
Index
149
vii
LIST
Table 5.1
OF
TABLES
Australian free-to-air television broadcasters
85
ix
CHAPTER 1
Introduction: The Convergent Media Landscape
The Internet is touted as a democratic space in which anyone can participate in cultural production. Media convergence is changing the nature of both media production and consumption, whilst digital technology has enabled a shift in the social structures surrounding the creation and distribution of media content. As a result, the media industry is evolving to adapt to these shifting
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