The Dominant Influence of Marketing in the 21st Century The Marketin
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and neg
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10.1057/9781137322630 - The Dominant Influence of Marketing in the 21st Century, Edited by Philip J. Kitchen
Copyright material from www.palgraveconnect.com - licensed to University of Pennsylvania Library - PalgraveConnect - 2013-07-10
Copyright material from www.palgraveconnect.com - licensed to University of Pennsylvania Library - PalgraveConnect - 2013-07-10
The Dominant Influence of Marketing in the 21st Century
10.1057/9781137322630 - The Dominant Influence of Marketing in the 21st Century, Edited by Philip J. Kitchen
Also by Philip Kitchen (∗ Palgrave Macmillan) PUBLIC RELATIONS: Principles and Practice
COMMUNICATING GLOBALLY: An Integrated Marketing Approach (with D. E. Schultz) RAISING THE CORPORATE UMBRELLA (with D. E. Schultz)∗ MARKETING: The Informed Student Guide (co-edited with R. A. Proctor) THE FUTURE OF MARKETING: Critical 21st Century Perspectives (ed.)∗ THE RHETORIC AND REALITY OF MARKETING: An International Managerial Approach (ed.)∗ MARKETING MIND PRINTS (ed.)∗ INTEGRATED MARKETING COMMUNICATIONS: A Primer (with P. de Pelsmacker) COMMUNICATING GLOBALLY: An Integrated Marketing Approach (with D. E. Schultz) A READER IN MARKETING COMMUNICATIONS (with P. de Pelsmacker, L. Eagle, D.E. Schultz) MARKETING METAPHORS AND METAMORPHOSIS (ed.)∗ INTEGRATED BRAND MARKETING AND MEASURING RETURNS (ed.)∗ THE EVOLUTION OF INTEGRATED MARKETING COMMUNICATIONS: The Customer-Driven Marketplace (co-edited with D. Schultz, C. Patti)
10.1057/9781137322630 - The Dominant Influence of Marketing in the 21st Century, Edited by Philip J. Kitchen
Copyright material from www.palgraveconnect.com - licensed to University of Pennsylvania Library - PalgraveConnect - 2013-07-10
MARKETING COMMUNICATIONS: Principles and Practice
The Marketing Leviathan Edited by
Philip J. Kitchen ESC Rennes School of Business, France
10.1057/9781137322630 - The Dominant Influence of Marketing in the 21st Century, Edited by Philip J. Kitchen
Copyright material from www.palgraveconnect.com - licensed to University of Pennsylvania Library - PalgraveConnect - 2013-07-10
The Dominant Influence of Marketing in the 21st Century
Selection and editorial content © Philip J. Kitchen 2013 Individual chapters © Respective authors 2013
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