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Global Sports Fandom in South Korea American Major League Baseball and Its Fans in the Online Community Younghan Cho

Palgrave Series of Sport in Asia

Series Editors Younghan Cho Hankuk University of Foreign Studies Seoul, Korea (Republic of) William Wright Kelly Yale University New Haven, CT, USA

This cross-disciplinary series publishes the works of leading scholars who critically engage with the complexity of Asian sport from global and comparative perspectives. By exploring historic and contemporary Asian sports alike, it provides both a theoretical and empirical understanding of Asian sports, examining aspects that include, but are certainly not limited to: mega-events (the Olympics, Football World Cup, Asian Games); media (broadcasting, journalism, representation), fandom (celebrity athletes), body practices (exercise, training), cultural industry (leagues, publicity, sponsorship), and diplomacy (transnational institutes, governments and NGOs). The series welcomes cutting-edge contributions in the fields of anthropology, cultural geography, cultural studies, gender studies, history, media studies, performance studies, and sociology. As the first of its kind, the series provides critical assessments of the practical implications of sport in Asia for the international community of English-speaking scholars, academies and institutes, helping to foster a constructive dialogue and collaboration.

More information about this series at http://www.palgrave.com/gp/series/16544

Younghan Cho

Global Sports Fandom in South Korea American Major League Baseball and Its Fans in the Online Community

Younghan Cho Hankuk University of Foreign Studies Seoul, Korea (Republic of)

ISSN 2662-9348 ISSN 2662-9356 (electronic) Palgrave Series of Sport in Asia ISBN 978-981-15-3195-8 ISBN 978-981-15-3196-5 (eBook) https://doi.org/10.1007/978-981-15-3196-5 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein