The Hansen Report
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T HE H A N S E N RE POR T 23 Editorial Notes
Dear Reader, Our industry can and must do more to protect people from injury and death caused by vehicle accidents. A number of features with proven on-the-road safety benefits have matured to the point where they could be part of standard packages or be offered as affordable options. Carmakers have the wherewithal to make their products significantly safer, but their pricing schemes stand in the way. Take Blind-spot Warning (BSW). According to the Consumer Reports study, “A High Price on Safety – How Automakers Require Consumers to Pay a Premium for Proven Vehicle Safety Features,” vehicles equipped with BSW were 14 % less likely to get in a crash, and 23 % less likely to get in a crash that resulted in an injury to the driver. Among the 15-top selling 2020 vehicle models in the USA, only three offer BSW as a standard feature across all trim levels. For many of the remaining twelve models, consumers can get BSW only if they purchase a convenience package or a higher-level equipment group. The median increased cost for blindspot warning was 2510 US dollars.
ATZ electronics worldwide 09|2020
Carmakers should unbundle safety features and price them at a point more reflective of their actual costs, while leaning on non-safety features to maintain overall profit margins.
24 Automotive Semiconductor Update: What’s Hot
Cordially,
25 The Apple Car Project Is Dead – Despite Recent Theorizing 26 GuardKnox Pioneers a New Supplier Category: The Cybertech Tier
Paul Hansen Editor
28 People + Companies 30 Products IN THE SPOTLIGHT
34 A Paradigm Shift in China – The New Powertrain Mix
IMPRINT THE HANSEN REPORT on Automotive Electronics 9|2020, Volume 33 / ISSN (Online) 2192-91143 Springer Vieweg | Springer Fachmedien Wiesbaden GmbH P. O. Box 15 46 · 65173 Wiesbaden · Germany Abraham-Lincoln-Straße 46 · 65189 Wiesbaden · Germany www.springerprofessional.de/en/ atzelectronics-worldwide/5013758 Amtsgericht Wiesbaden, HRB 9754 USt-ldNr. DE81148419 Managing Directors: Stefanie Burgmaier, Joachim Krieger, Juliane Ritt Director Production: Ulrike Drechsler Head of Media Sales: Volker Hesedenz Editor in Chief: Dr. Alexander Heintzel Editors: Paul Hansen, Robert Unseld Head of Sales and Marketing: Jens Fischer Production | Layout: Kerstin Brüderlin, Heiko Köllner Offprints: Martin Leopold, Medien-Kontor Leopold, Kreuzstr. 1, 53489 Sinzig · phone +49 2642/90 75 96 |[email protected] Sales Management Automotive: Rouwen Bastian, phone +49 611 7878-399 · fax +49 611 7878-78399 [email protected] Display Ad Manager: Carmen Calvo-Zeller, phone +49 611 7878-616 · fax +49 611 7878-78616 [email protected]
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