The New European Automobile Industry
The New European Automobile Industry is about the struggle for survival going on among the assembler and components firms which constitute the European automobile industry. It describes and explains the competitive, structural, organisational and technolo
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The New European Automobile Industry Peter Wells and
Michael Rawlinson
M
St. Martin's Press
0 Peter Wells and Michael Rawlinson 1994 Softcover reprint of the hardcover 1st edition 1994 978-0-333-58822-2 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the tenns of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London WIP 9HE. Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages. First published in Great Britain 1994 by
THE MACMD..LAN PRESS LTD
Houndmills, Basingstoke, Hampshire RG21 2XS and London Companies and representatives throughout the world A catalogue record for this book is available from the British Library.
ISBN 978-1-349-23528-5 ISBN 978-1-349-23526-1 (eBook) DOI 10.1007/978-1-349-23526-1
First published in the United States of America 1994 by Scholarly and Reference Division, ST. MARTIN'S PRESS, INC., 175 Fifth Avenue, New York, N.Y. 10010
ISBN 978-0-312-12238-6 Library of Congress Cataloging-in-Publication Data Wells, Peter, Dr. The new European automobile industry I Peter Wells and Michael Rawlinson. p. em. Includes bibliographical references and index.
ISBN 978-0-312-12238-6
I. Automobile industry and trade-Europe.
II. Title.
HD97IO.E82W37 1994 338.4'76292'094-dc20
I. Rawlinson, Michael. 94-20533 CIP
Contents List of Tables
viii
List of Figures
xii
Acknowledgements
xiii
Postscript
xiv
1 Introduction 1.1
1
The significance of the automotive industry
1.2 The European automobile components industry: a study of two supply chains
1.3 Methodology 2 Globalisation
5
8 11
2.1 2.2 2.3 2.4
Introduction Aggregate measures of globalisation Hierarchies The multinational and the international division of labour 2.5 Costs and markets: the death of the multinational? 2.6 Corporate structure and strategy 2.7 The firm and its environment 2.8 Fordism, post-Fordism, flexibility and spatial development 2.9 The lean firm 2.10 Conclusions
3 Restructuring in the European Automotive Industry
3.1 Introduction 3.2 Growth and decline in European markets and
11 13
14 16 17 19 21 23 28 32 34
34
production: the global context
36
level comparison
42 46 58
3.3 Growth and decline within Europe: a national 3.4 Restructuring within Europe: the corporate level 3.5 Japanese inward investment v
vi
Contents
3.6 Eastern Europe and the EC periphery 3.7 European automobile firms: How global? How lean?
4 The European Components Industry: An Overview 4.1 Introduction 4.2 Scale, scope and structure 4.3 Changing procurement regimes in the automotive
92 96
Introduction Steel usage in the European automotive sector The steel production and supply sector Technological change in steel Procuremen
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