New Frontiers of the Automobile Industry Exploring Geographies, Tech
Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by the relocation of m
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New Frontiers of the Automobile Industry Exploring Geographies, Technology, and Institutional Challenges Edited by Alex Covarrubias V. Sigfrido M. Ramírez Perez
Palgrave Studies of Internationalization in Emerging Markets
Series Editors Marin Marinov Aalborg University Aalborg, Denmark Svetla Marinova Aalborg University Aalborg, Denmark
Emerging market nations such as Russia, Brazil, China, South Africa and India as well as Eastern European territories, are in the process of changes and growth that require specific study and attention. The international business strategies employed in these territories target new opportunities, the study of which provides scholars the opportunity to evolve international business theory. Covering three main themes - international business, management and marketing – Palgrave Studies of Internationalization in Emerging Markets will encompass a multiplicity of topics. Examining the new ways in which firms from emerging economies develop and implement their internationalization strategy, as well as their management and marketing strategies, the series will encompass specific issues such as social entrepreneurship, operations and regional specifics of internationalization. Looking closer at the specifics underlying the development of emerging market nations and their firms, this series aims to shed light on the current and future issues associated with the challenges and opportunities offered by the varying contexts of emerging markets. More information about this series at http://www.palgrave.com/gp/series/15456
Alex Covarrubias V. Sigfrido M. Ramírez Perez Editors
New Frontiers of the Automobile Industry Exploring Geographies, Technology, and Institutional Challenges
Editors Alex Covarrubias V. College of Sonora Hermosillo, Mexico
Sigfrido M. Ramírez Perez Max Planck Institute Frankfurt am Main, Germany
ISSN 2662-1185 ISSN 2662-1193 (electronic) Palgrave Studies of Internationalization in Emerging Markets ISBN 978-3-030-18880-1 ISBN 978-3-030-18881-8 (eBook) https://doi.org/10.1007/978-3-030-18881-8 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this
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