The Semiotics of Love

The Semiotics of Love brings together work on early symbolism, literary practices, and contemporary communication on the theme of romance and the idea of love to forge an understanding of the semiotic-cultural side of romance. Moving beyond psychological

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Semiotics and Popular Culture

Series Editor Marcel Danesi University of Toronto Toronto, ON, Canada

Semiotics and Popular Culture aims to show the contemporary relevance of cultural theory and present difficult concepts in a clear, jargon-free style. Written by leading figures in the three interconnected fields of media, popular culture, and semiotic studies, this series is an exercise in unraveling the socio-­ psychological reasons why certain cultural trends become popular. It intends to engage theory and technology and expose its subject matter in a clear, open, and meaningful way. More information about this series at http://www.palgrave.com/gp/series/14487

Marcel Danesi

The Semiotics of Love

Marcel Danesi Department of Anthropology University of Toronto Toronto, ON, Canada

Semiotics and Popular Culture ISBN 978-3-030-18110-9    ISBN 978-3-030-18111-6 (eBook) https://doi.org/10.1007/978-3-030-18111-6 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: Friedhelm Steinen-Broo - eStudio Calamar This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

Preface

Who so loves believes the impossible. —Elizabeth Barrett Browning (1806–1861)

Since antiquity, humans everywhere have been fascinated with the origin and nature of love. Throughout the world and across time, we have developed special language, rituals, symbols, art forms, songs, and courtship practices to enact, celebrate, and acknowledge its emotional power over us and its ability to shape the destiny of individuals. In a phrase, love has been a universal preoccupation since the dawn of history, and continues to be so ev