Semiotics 1980
This volume contains the majority of the papers presented at the Fifth Annual Meeting of the Semiotic Society of America, held in Lubbock, Texas, October 16-19, 1980. The varied styles topics, methodologies, and intellectual traditions represented here re
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EMIOTICS 1980
EMI rrICS 19
0
compiled by
Michael Herzfeld & Margot D. Lenhart Research Center for Language and Semiotic Studies Indiana University Semiotic Society ofAmerica Bloomington, Indiana
PLENUM PRESS, NEW YORK AND LONDON
Library of Congress Cataloging in Publishing Data Mainentry under title: Semiotics 1980. Bibliography: p. 1. Semiotics-Congresses. I. Herzfeld, Michael, 1947.11. Lenhart, Margot D. III. Semiotic Society of America. P99.S387 001.51 81-23386 ISBN 978-1-4684-9139-5 ISBN 978-1-4684-9137-1 (eBook) AACR2 DOI 10.1007/978-1-4684-9137-1
Proceedings of the Fifth Annual Meeting of the Semiotic Society of America, held October 16-19,1980, in Lubbock, Texas
© 1982 Plenum Press, New York Softcover reprint of the hardcover 1st edition A Division of Plenum Publishing Corporation 233 Spring Street, New York, N.Y. 10013 All rights reserved No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, microfilming, recording, or otherwise, without written permissiion from the Publisher
PREFACE
This volume contains the majority of the papers presented at the Fifth Annual Meeting of the Semiotic Society of America, held in Lubbock, Texas, October 16-19, 1980. The varied styles topics, methodologies, and intellectual traditions represented here reflect the current state of flux in semiotics--a healthy chaos, in which new ideas vie for survival and experiment is at a premium. Because of this variety, we have kept our editorial interventions to a minimum. In addition, we have refrained from imposing any topical classification. While we could have used the panel titles as a taxonomic principle, this would not have produced a sufficiently even format. We have therefore utilized the alphabetical order of authors' surnames as being ostensibly the least "loaded." These Proceedings represent a current view of the "semiotic scene," especially in the U.S.A. They also include some work representative of architectural semiotics from the U.K. We have tried to bring the volume to publication rapidly, since the immediacy of the contents would seem to be the primary asset of any such project. We would like to express the Society's collective gratitude to the 1980 Program Committee chaired by Richard Bauman (University of Texas-Austin), the Lubbock Local Arrangements Committee chaired by Nancy P. Hickerson (Texas Tech University), and our special thanks to Laurel Phipps of the School of Continuing Education at Texas Tech University. Furthermore, we are indebted for their valuable and patient assistance in the preparation of this volume to Diane Tebbetts and Randy Russel. Michael Herzfeld Margot D. Lenhart Bloomington, Indiana March 17, 1981
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CONTENTS
Architecture as Identity, I: The Essence of Architecture • . Chris Abel Theory and Practice at the Crossroads-A Peircean Perspective on Political Signs . . . . . . . . . . . . • . • Maryann Ayim System and Observer in Semiotic Modeling: An Essay on Semiotic Realism. • . . Wil
