Classics of Semiotics
This book is designed to usher the reader into the realm of semiotic studies. It analyzes the most important approaches to semiotics as they have developed over the last hundred years out of philosophy, linguistics, psychology, and biology. As a science o
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TOPICS IN CONTEMPORAR Y SEMIOTICS Series Editors: Thomas A. Sebeok and Jean Umiker-Sebeok Indiana University
CLASSICS OF SEMIOTICS Edited by Martin Krampen, Klaus Oehler, Roland Posner, Thomas A. Sebeok, and Thure von Uexkiill
I THINK I AM A VERB: More Contributions to the Doctrine of Signs Thomas A. Sebeok
KARL BUHLER: Semiotic Foundations of Language Theory Robert E. Innis
THE MESSAGES OF TOURIST ART: An African Semiotic System in Comparative Perspective Bennetta J ules-Rosette
SEMIOTIC PRAXIS: Studies in Pertinence and in the Means of Expression and Communication Georges Mounin
THE SEMIOTIC SPHERE Edited by Thomas A. Sebeok and Jean Umiker-Sebeok
SPEAKING OF APES Edited by Thomas A. Sebeok and Jean Umiker-Sebeok
CLASSICS OF SEMIOTICS Edited by Martin Krampen Hochschule der Kiinste Berlin, Federal Republic oj Germany
Klaus Oehler Universitiit Hamburg Hamburg, Federal Republic oj Germany
Roland Posner
Technische Universitiit Berlin Berlin, Federal Republic oj Germany
Thomas A. Sebeok Indiana University Bloomington, Indiana
Thure von UexkUl/
Universitiit Ulm Ulm, Federal Republic oj Germany
SPRINGER SCIENCE+BUSINESS MEDIA, LLC
Library of Congress Cataloging in Publication Data Welt als Zeichen. English Classics of semiotics. (Topics in contemporary semiotics) Translation of: Die Welt als Zeichen. Includes bibliographical references and index. 1. Semiotics. 1. Krampen, Martin, date. Il. Title. III. Series. P99.W38l3 1987 001.51 ISBN 978-1-4757-9702-2 ISBN 978-1-4757-9700-8 (eBook) DOI 10.1007/978-1-4757-9700-8
87-2283
This volume is a translation of Die Welt als Zeichen: Klassiker der modernen Semiotik, edited by Martin Krampen, Klaus Oehler, Roland Posner, and Thure von Uexkiill, published in 1981 by Wolf Jobst Siedler Verlag GmbH, Berlin. Chapters 5, 6, and 8 were originally published in English, and it is the original versions of Chapters 5 and 6 and a revised version of Chapter 8 that are reprinted herein, with permission of the copyright holders. German edition © 1981 by Wolf Jobst Siedler Verlag GmbH, Berlin © 1987 Springer Science+Business Media New York
Originally published by Plenum Press, New York in 1987 Softcover reprint ofthe hardcover lst edition 1987 Ali rights reserved No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, microfilming, recording, or otherwise, without written permission from the Publisher
Contributors
EUGEN BAER, Department of Philosophy, Hobart and William Smith Colleges, Geneva, New York UMBERTO ECO, Department of Semiotics, University of Bologna, Bologna, Italy
MARTIN KRAMPEN, Professor of Theory of Visual Communication, University of the Arts, Berlin, West Germany KLAUS OEHLER, Department of Philosophy, University of Hamburg, Hamburg, West Germany ROLAND POSNER, Department of Linguistics, Technical University of Berlin, Berlin, West Germany, and Netherlands Institute for Advanced Study in the Humanities and Social Sciences, Wassenaar, The Netherlands THOMAS
