Theory and Management of Collective Strategies in International Business
In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market. This b
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Theory and Management of Collective Strategies in International Business The Impact of Globalization on Japanese–German Business Collaboration in Asia
René Haak
© René Haak 2004 Softcover reprint of the hardcover 1st edition 2004 978-1-4039-1127-8 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2004 by PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y. 10010 Companies and representatives throughout the world PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries. ISBN 978-1-349-51060-3
ISBN 978-1-4039-4814-4 (eBook)
DOI 10.1057/9781403948144
This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Haak, René. Theory and management of collective strategies in international business: the impact of globalization on Japanese–German business collaboration in Asia/René Haak. p. cm. Includes bibliographical references and index. 1. Strategic alliances (Business) – Japan. 2. Strategic alliances (Business) – Germany. 3. Corporations, Japanese – Asia – Management. 4. Corporations, German – Asia – Management. 5. International business enterprises – Japan – Management. 6. International business enterprises – Germany – Management. 7. Joint ventures – Japan. 8. Joint ventures – Germany. 9. Joint ventures – Asia. 10. Industrial management – Japan. 11. Industrial management – Germany. I. Title. HD69.S8H33 2004 658⬘.044—dc22 2003053660 10 9 8 7 6 5 4 3 2 1 13 12 11 10 09 08 07 06 05 04
To Ulrike Maria, with love
Contents List of Figures
ix
List of Abbreviations
x
Preface
xii
1 Introduction
1
2 Forms of International Business: Theoretical Foundation and Characteristics Internationalization of the firm Export strategy Internationalization strategy Multinational or multidomestic strategy Global strategy Transnational strategy and interfirm networks Collective internationalization strategy
3 The Collective Internationalization Strategy: A Theoretical
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