Aligning Business Strategies and Analytics Bridging Between Theory a
This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, ma
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Murugan Anandarajan Teresa D. Harrison Editors
Aligning Business Strategies and Analytics Bridging Between Theory and Practice
Advances in Analytics and Data Science Volume 1 Series Editors Ramesh Sharda Oklahoma State University, Stillwater, OK, USA Hsinchun Chen University of Arizona, Tucson, AZ, USA
More information about this series at http://www.springer.com/series/15876
Murugan Anandarajan • Teresa D. Harrison Editors
Aligning Business Strategies and Analytics Bridging Between Theory and Practice
Editors Murugan Anandarajan Drexel University Philadelphia, PA, USA
Teresa D. Harrison Drexel University Philadelphia, PA, USA
ISSN 2522-0233 ISSN 2522-0241 (electronic) Advances in Analytics and Data Science ISBN 978-3-319-93298-9 ISBN 978-3-319-93299-6 (eBook) https://doi.org/10.1007/978-3-319-93299-6 Library of Congress Control Number: 2018954832 © Springer International Publishing AG, part of Springer Nature 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
As a co-op institution, Drexel University has long-since recognized the need for better linkages between academic/theoretical content and on the job training. At LeBow, we have embraced this linkage through the sponsorship of an annual conference called Bridging Practice and Theory Summit (BPTS). Historically, BPTS invited keynote speakers with key insight into current challenges faced by the business community and the content primarily focused on a traditional academic conference format of concurrent sessions with faculty presenting their findings on innovative pedagogy. We begin to recognize the need to bring industry into the summit as a full participant. Our conference focused on two themes: (i) the n
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