Total Revenue Management (TRM) Case Studies, Best Practices and Indu
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innov
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Marc Helmold
Total Revenue Management (TRM) Case Studies, Best Practices and Industry Insights
Management for Professionals
The Springer series Management for Professionals comprises high-level business and management books for executives. The authors are experienced business professionals and renowned professors who combine scientific background, best practice, and entrepreneurial vision to provide powerful insights into how to achieve business excellence. More information about this series at http://www.springer.com/series/10101
Marc Helmold
Total Revenue Management (TRM) Case Studies, Best Practices and Industry Insights
Marc Helmold IUBH International University Berlin, Germany
ISSN 2192-8096 ISSN 2192-810X (electronic) Management for Professionals ISBN 978-3-030-46984-9 ISBN 978-3-030-46985-6 (eBook) https://doi.org/10.1007/978-3-030-46985-6 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
The key is to set realistic customer expectations and then not to just meet them, but to exceed them. Preferably in unexpected and helpful ways. César Ritz, Entrepreneur and Hotel Owner
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Acknowledgements
In today’s world, people, enterprises, organisations and countries are competing with each other and striving for creating sustainable revenues, profit and shareholder value. Revenue Management (RM) is a proven method and way to increase revenues by anticipating and forecasting market movements and demands, in order to increase revenues and incomes. A new and more integrative approach with the emphasis on centrally integrating processes, produ
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