Tourist Destination Management Instruments, Products, and Case Studi
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and in
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Nazmi Kozak Metin Kozak Editors
Tourist Destination Management Instruments, Products, and Case Studies
Tourism, Hospitality & Event Management
This book series covers all topics relevant in the tourism, hospitality and event industries. It includes destination management and related aspects of the travel and mobility industries as well as effects from developments in the information and communication technologies. “Tourism, Hospitality & Event Management” embraces books both for professionals and scholars, and explicitly includes undergraduate and advanced texts for students. In this setting the book series reflects the close connection between research, teaching and practice in tourism research and tourism management and the related fields. More information about this series at http://www.springer.com/series/15444
Nazmi Kozak • Metin Kozak Editors
Tourist Destination Management Instruments, Products, and Case Studies
Editors Nazmi Kozak Faculty of Tourism Anadolu University Eskişehir, Turkey
Metin Kozak School of Tourism Dokuz Eylül University İzmir, Turkey
ISSN 2510-4993 ISSN 2510-5000 (electronic) Tourism, Hospitality & Event Management ISBN 978-3-030-16980-0 ISBN 978-3-030-16981-7 (eBook) https://doi.org/10.1007/978-3-030-16981-7 © Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
Over the last few decades, the nature of competitiveness in the tourism industry has gained a new form by shifting from inter-firm competitiveness to inter-destination competitiveness due to the consequences of globalization and the opportunities provided by the speedy development of technology. Such competitiveness has appeared both nationally and internationally
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