Travel Enjoyment and Website Sensory Features
With the enhancement of Information Communication Technologies tourism websites increasingly have the potential to create a greater impact on the experience and behaviour of web users. Though sensory experiences play an important role in structuring touri
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Rob Law Matthias Fuchs Francesco Ricci (Eds.)
Information and Communication Technologies in Tourism 2011 Proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011
SpringerWienN ewYork
Prof. Rob Law School of Hotel & Tourism Management The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
Prof. Matthias Fuchs Mid Sweden University European Tourism Research Inst. (ETOUR), bstersund, Sweden
Prof. Francesco Ricci Faculty of Computer Science Free University of Bozen-Bolzano, Bozen-Bolzano, Italy
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Typesetting: Camera ready by the author Printing: Strauss GmbH, 69509 M6rlenbach, Germany Printed on acid-free and chlorine-free bleached paper With 129 figures and 100 tables SPIN: 80018578 Library of Congress Control Number:
2010941000
ISBN 978-3-7091-0502-3 SpringerWienNewYork
Preface With a history of 18 years, the annual ENTER conference has long been recognized as the world's largest event on Information and Communication Technologies (ICTs) and tourism. Following this tradition, ENTER2011 is to reflect the synergistic interaction between technology and tourism, which continuously transforms the structures of the tourism industry. With the theme of "eTourism: Present and Future Interactions", ENTER2011 emphasizes the role of Information and Communication Technologies on facilitating global and regional interactions between tourism players worldwide. In the past few months, nearly 90 research papers were submitted by researchers in the fields of tourism and technology around the world. The popularity and prominent functionality of social media and mobile technology in connecting travelers with tourism destinations or organizations have become two of the most researched areas at present. As such, these are two popular areas among all ENTER2011 submissions. Consistent with the papers submitted to ENTER Conferences in the past, most submitted papers are of good qualities that bring up innovative research ideas with insightful findings and implications. After the rigorous double blind reviewing, the high quality full length papers are included in the proceedin
