Using Data to Improve Higher Education Research, Policy and Practice
In recent decades, higher education systems and institutions have been called to respond to an unprecedented number of challenges. Major challenges
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GLOBAL PERSPECTIVES ON HIGHER EDUCATION Volume 29 Higher education worldwide is in a period of transition, affected by globalization, the advent of mass access, changing relationships between the university and the state, and the new technologies, among others. Global Perspectives on Higher Education provides cogent analysis and comparative perspectives on these and other central issues affecting postsecondary education worldwide. Series Editor: Philip G. Altbach Center for International Higher Education, Boston College, USA
This series is co-published with the Center for International Higher Education at Boston College.
Using Data to Improve Higher Education Research, Policy and Practice
Edited by Maria Eliophotou Menon University of Cyprus, Nicosia, Cyprus Dawn Geronimo Terkla Tufts University, Medford, USA and Paul Gibbs Middlesex University London, UK
SENSE PUBLISHERS ROTTERDAM / BOSTON / TAIPEI
A C.I.P. record for this book is available from the Library of Congress.
ISBN 978-94-6209-792-6 (paperback) ISBN 978-94-6209-793-3 (hardback) ISBN 978-94-6209-794-0 (e-book)
Published by: Sense Publishers, P.O. Box 21858, 3001 AW Rotterdam, The Netherlands https://www.sensepublishers.com/
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All rights reserved © 2014 Sense Publishers No part of this work may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, microfilming, recording or otherwise, without written permission from the Publisher, with the exception of any material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work.
TABLE OF CONTENTS
Introduction Maria Eliophotou Menon
1
Part A: The Use of Data in the Planning and Management of Higher Education 1. Informing or Distracting? Guiding or Driving? The Use of Performance Indicators in Higher Education John Taylor
7
2. Opportunities and Barriers to Effective Planning in Higher Education: Data Sources and Techniques Richard Voorhees and John D. Cooper
25
3. Using data to inform institutional decision-making at Tufts University Dawn Geronimo Terkla, Jessica Sharkness, Lauren M. Conoscenti and Christina Butler
39
Part B: Marketing/Stakeholder Data 4. Student Feedback on the Experience of Higher Education: A Significant Component of Institutional Research Data James Williams
67
5. Higher Education Brands and Data: Should Branding Metrics in UK Universities Be Better Informed? Christ Chapleo and Peter Reader
81
6. Evaluating Students’ Quality of Academic Life: Using Data in a Structural Model Approach Eugénia Pedro, Helena Alves and João Leitão
93
Part C: Economics/Policy Data 7. The Returns to Investment in Higher Education: Methods, Data and Policy Implications George Psacharopoulos
v
121
TABLE OF CONTENTS
8. Investigating Students’ Expectations of the Economic Returns to Higher Education: A Review of Methods and Data Maria Eliophotou Menon
149
9. Determinants of the Gender Gap in Annual Earnings amo
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