Web 2.0 The Business Model
Web 2.0 is one of the most prominent business models for information systems available today. It brings together technology and social networks, and the interactivity that creates business value. Web 2.0: The Business Model, an edited volume, is the first
- PDF / 165,694 Bytes
- 11 Pages / 439.37 x 666.142 pts Page_size
- 102 Downloads / 180 Views
Web 2.0 The Business Model
Edited by
Miltiadis D. Lytras University of Patras, Patras, Greece
Ernesto Damiani University of Milan, Milan, Italy
Patricia Ordóñez de Pablos University of Oviedo, Asturias, Spain
13
Editors: Miltiadis D. Lytras University of Patras Research Academic Computer Tech. Inst. Computer Engineering & Informatics Dept. Patras, Greece [email protected]
Ernesto Damiani Università di Milano Dipartimento di. Tecnologie dell’Informazione via Bramante 65 26013 Crema, Italy [email protected]
Patricia Ordóñez de Pablos Departamento de Administración de Empresas y Contabilidad Facultad de Ciencias Económicas Universidad de Oviedo Avd del Cristo, s/n 33.071 Oviedo-Asturias, Spain [email protected]
ISBN-13: 978-0-387-85894-4
e-ISBN-13: 978-0-387-85895-1
Library of Congress Control Number: 2008935102 2009 Springer Science+Business Media, LLC. All rights reserved. This work may not be translated or copied in whole or in part without the written permission of the publisher (Springer Science+Business Media, LLC, 233 Spring Street, New York, NY 10013, USA), except for brief excerpts in connection with reviews or scholarly analysis. Use in connection with any form of information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed is forbidden. The use in this publication of trade names, trademarks, service marks and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights. Printed on acid-free paper. springer.com
To the ORLY dream. Miltos As Nishapur’s poet wrote ”[...] The Caravan of Life shall always pass”. Patricia
FOREWORD Web 2.0 is one of the hottest topics nowadays in Information Systems. Currently the main discussion is emphasized on technologies while there is a great demand for editions that will analyze the business models and business perspectives of the new generation web. This book is one of the first attempts to discuss in an integrated way the business implications of Web 2.0 and its linkage to business value.
Web 2.0, refers to a perceived or proposed second generation of Internet-based services—such as social networking sites, wikis, communication tools, mashups and folksonomies—that emphasize on online collaboration and sharing among users. This book has a clear editing strategy. To go beyond the typical discussion of Web 2.0 as an emerging technological primer and to contribute to the literature and practice by summarizing a number of successful business models for business exploitation To promote state of the art on Social Web as a milestone enabled by the evolution of Web 2.0 To provide a reference book for the area with main emphasis to be paid on practical/business aspects. To become a reference edition for people (business people, managers, executives, policy makers, government officers, academics and practitioners) thirsty for knowledge on Web2.0 and its business
Data Loading...
