A More Expansive View of International Business
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Expansive
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International
of
Business BrianToyne*
ST. MARY'S UNIVERSITY
DouglasNigh** UNIVERSITYOF SOUTH CAROLINA
INTRODUCTION
Our
book, International Business: An
Emerging Vision (1997), contains
forty nine specially commissioned contributions by forty eight leading scholars in international business (IB) and related disciplines. These essays draw from such varied disciplines as economics, political science, organization theory, strategic management, finance, marketing, organizational behavior and ethics. They explore in a comprehensive fashion the conceptual domain of IB inquiry, and the constructs that hold promise for integrating the field and giving it direction in the near future.
Startingwith the 1950s, the introductory chapter presents a brief history of the field's development, and examines the two paradigms that have guided much of this inquiry. It also introduces a new paradigm that we believe would enrich IB inquiry by shifting attention away from the firm as the central unit of analysis to a more comprehensive multilevel, hierarchical view of the international business process. It would also focus attention on the emergent nature of this process; thus the sub-title for the book. The concluding chapter examines what we believe are the implications of the new paradigmfor the future
Toyne is Emil C. E. Jurica Professor of International Business at St. Mary's University in San Antonio, Texas. He has served as a member of the editorial boards of
*Brian
several journals, including Journal of Business Research and Journal of International
Marketing. The author or coauthor of many books, Toyne has also published more than 60
articles in such journals as Academy of ManagementReview, ColumbiaJournal of World Business, Journal of International Marketing, Industrial Marketing Management, and Journalof InternationalBusiness Studies. Nigh is an Associate Professor of International Business and the Research Director of the Center for International Business Education and Research at the University of South Carolina (USC). His latest book is Foreign Ownership and the Consequences of Direct
**Douglas
Investmentin the United States:Beyond Us and Them, coedited with Douglas Woodward.
He currently serves as Division Chair-Elect for the International Management Division of the Academy of Management. The authors would like to thank the Center for International Business Education and Research at the University of South Carolina, ARCO Chemical Company, and Phillips Petroleum Foundation for their financial and administrative support of the multi-year project that led to this paper. JOURNAL OF INTERNATIONALBUSINESS STUDIES, 29, 4 (FOURTHQUARTER1998): 863-876.
863
Palgrave Macmillan Journals is collaborating with JSTOR to digitize, preserve, and extend access to Journal of International Business Studies ® www.jstor.org
VIEWOFIB A MOREEXPANSIVE
direction inquiry.
of international
business
In this paper we explicate some of the key ideas in our book and expand on our vision of what international
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