Abstracts
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Abstract Retrieval Service Interactive Marketing abstract policy By reproducing abstracts we do not seek to replace source publications. Rather, we aim to draw these to the attention of direct marketing professionals as making an important contribution to the body of direct marketing knowledge. Articles and papers are selected by the editors for abstraction based on their value in furthering practitioners knowledge of new and emerging practices and in promulgating direct marketing efficacy. Notwithstanding this selection process, each abstract provides an impartial, executive summary. The italicised comment at the end of each abstract provides an editorial view on the original articles particular merits and saliency. To order the full-text article of any abstract featured in this issue, please use the form below. Guaranteed service Your order will be despatched to you within 48 hours, though wherever possible we will despatch within 24 hours. FREE credits for IDM members Members of the Institute of Direct Marketing may retrieve up to ten articles free of charge each year (except those marked with an asterisk, for which a standard charge of £7.90 plus VAT is payable). Enquiries and assistance Please call Lucy Shaikh, IDM Information Services Manager, on +44 (0) 20 8614 0274.
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2101 2102 2103 2104
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2105 2106 2107 2108
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2109 2110 2111 2112
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2113 2114 2115 2116
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2117 2118 2119 2120
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2121 2122 2123 2124
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2125 2126 2127 2128
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