Behavioral Decision Theory Psychological and Mathematical Descriptio
This book provides an overview of behavioral decision theory and related research findings. In brief, behavioral decision theory is a general term for descriptive theories to explain the psychological knowledge related to decision-making behavior. It is c
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Behavioral Decision Theory
Psychological and Mathematical Descriptions of Human Choice Behavior
Behavioral Decision Theory
Kazuhisa Takemura
Behavioral Decision Theory Psychological and Mathematical Descriptions of Human Choice Behavior
Professor Kazuhisa Takemura Department of Psychology Waseda University 1-24-1 Toyama, Shinjuku-ku Tokyo 108-8345, Japan
ISBN 978-4-431-54579-8 ISBN 978-4-431-54580-4 (eBook) DOI 10.1007/978-4-431-54580-4 Springer Tokyo Heidelberg New York Dordrecht London Library of Congress Control Number: 2014930167 © Springer Japan 2014 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Preface
This book provides an overview of the idea of behavioral decision theory and related research findings. Behavioral decision theory is described briefly as the general term for descriptive theories to explain the psychological knowledge related to people’s decision-making behavior. It is called theory, but it is a combination of various psychological theories, for which no axiomatic systems such as those with which the utility theory widely used in economics have been established, but it is often limited to qualitative knowledge. As the studies of H. A. Simon, who won the Nobel Prize for economics in 1978, and D. Kahneman, who won the prize in 2002
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