The Integrated Business Model: An Applied Approach
One factor that has defined the world of the twenty-first century is undoubtedly the significant increase in complexity, and this applies equally to all sectors and industries. The introduction in Sect. 3.1 addresses the complexity issue and finds that es
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Oliver D. Doleski
Integrated Business Model Applying the St. Gallen Management Concept to Business Models
Oliver D. Doleski Munich Germany
ISSN 2197-6708 ISSN 2197-6716 (electronic) essentials ISBN 978-3-658-09697-7 ISBN 978-3-658-09698-4 (eBook) DOI 10.1007/978-3-658-09698-4 Library of Congress Control Number: 2015940759 © Springer Fachmedien Wiesbaden 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer Fachmedien Wiesbaden is part of Springer Science+Business Media (www.springer.com)
This ‘Essential’
• • • •
Presents the conceptual basis of the business model debate Introduces a comprehensive approach to business models Details the components of the Integrated Business Model Provides guidance on business model development
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Preface
This volume is based on a chapter of Smart Market—Vom Smart Grid zum intelligenten Energiemarkt by Christian Aichele and Oliver D. Doleski, published by Springer Vieweg in 2014. Smart Market… is an examination by the two editors and other contributing authors of key areas for action on tomorrow’s energy market, in the light of the current debate on Germany’s energy transition. The following pages are a translation of the fully revised and updated version of the chapter by Oliver D. Doleski entitled ‘Entwicklung neuer Geschäftsmodelle für die Energiewirtschaft – das Integrierte Geschäftsmodell’. For publication in the ‘Springer Essentials’ series, the focus of the original article has been changed: this volume takes a broad, cross-sector approach rather than concentrating on the energy market. As well as broadening the proposed business model approach to cover all industries, this volume also modifies and expands each of the five phases of business model development. Ottobrunn, June 2015
Oliver D. Doleski
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Contents
1 Introduction ��������������������������������������������������������������������������������������������� 1 2 Conceptual Framework and Understanding Busines
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