Bricks to Clicks Why Some Brands Will Thrive in E-Commerce and Other
Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the
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RICKS TO CLICKS WHY SOME BRANDS WILL THRIVE IN E-COMMERCE AND OTHERS WON’T
David Feinleib
Bricks to Clicks: Why Some Brands Will Thrive in E-commerce and Others Won’t David Feinleib San Francisco, California, USA IISBN-13 (pbk): 978-1-4842-2804-3 DOI 10.1007/978-1-4842-2805-0
ISBN-13 (electronic): 978-1-4842-2805-0
Copyright © 2017 by David Feinleib This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Trademarked names, logos, and images may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, logo, or image we use the names, logos, and images only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark. The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights. SMARTLABEL is a trademark of Grocery Manufacturers Association. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Managing Director: Welmoed Spahr Editorial Director: Todd Green Acquisitions Editor: Susan McDermott Development Editor: Laura Berendson Coordinating Editor: Rita Fernando Copy Editor: Kim Wimpsett Compositor: SPi Global Indexer: SPi Global Cover: eStudio Calamar Distributed to the book trade worldwide by Springer Science+Business Media New York, 233 Spring Street, 6th Floor, New York, NY 10013. Phone 1-800-SPRINGER, fax (201) 348-4505, e-mail [email protected], or visit www.springeronline.com. Apress Media, LLC is a California LLC and the sole member (owner) is Springer Science + Business Media Finance Inc (SSBM Finance Inc). SSBM Finance Inc is a Delaware corporation. For information on translations, please e-mail [email protected], or visit www.apress.com/rights-permissions. Apress titles may be purchased in bulk for academic, corporate, or promotional use. eBook versions and licenses are also available for most titles. For more information, reference our Print and eBook Bulk Sales web page at www.apress.com/bulk-sales. Any source code or other supplementary material referenced by the author in this book is available to readers on GitHub via the book’s product page, located at www.apress.com/9781484228043. For more detailed information, please visit www
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