Business Research Methods An Applied Orientation
Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all
- PDF / 7,131,044 Bytes
- 291 Pages / 453.543 x 683.15 pts Page_size
- 72 Downloads / 605 Views
Business Research Methods An Applied Orientation
Business Research Methods
S. Sreejesh Sanjay Mohapatra M. R. Anusree •
Business Research Methods An Applied Orientation
123
M. R. Anusree Department of Statistics University of Kerala Trivandrum, Kerala India
S. Sreejesh IBS Hyderabad IFHE University Hyderabad India Sanjay Mohapatra Xavier Institute of Management Bhubaneswar, Orissa India
Additional material to this book can be downloaded from http://extras.springer.com/
ISBN 978-3-319-00538-6 DOI 10.1007/978-3-319-00539-3
ISBN 978-3-319-00539-3
(eBook)
Springer Cham Heidelberg New York Dordrecht London Library of Congress Control Number: 2013940441 Ó Springer International Publishing Switzerland 2014 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Dedicated to our elders who shaped our lives Late Parmananda Mishra, Late Dr. Sushila Mishra, Dr. B. C. Mohapatra, H. K. Mohapatra, Kanyakumari Mohapatra (Bou) and Late Surendran Pillai P. (Father) Radhamani Amma (Mother) finally, inspiration behind all my success Suresh S. (Brother), Sreeja Sudharman (Sister), and Sudharman Pillai
Preface
In the globalized economy, business faces challenges that require knowledgebased solutions. The products and services that they offer need to be decisive, and precise v
Data Loading...
