Case Studies in Strategic Management How Executive Input Enables Stu
Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at
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Gunther Friedl · Andreas Biagosch Editors
Case Studies in Strategic Management How Executive Input Enables Students’ Development
Management for Professionals
More information about this series at http://www.springer.com/series/10101
Gunther Friedl • Andreas Biagosch Editors
Case Studies in Strategic Management How Executive Input Enables Students' Development
Editors Gunther Friedl TUM School of Management Technical University of Munich Munich, Germany
Andreas Biagosch TUM School of Management Technical University of Munich Munich, Germany
ISSN 2192-8096 ISSN 2192-810X (electronic) Management for Professionals ISBN 978-3-319-95554-4 ISBN 978-3-319-95555-1 (eBook) https://doi.org/10.1007/978-3-319-95555-1 Library of Congress Control Number: 2018954738 # Springer International Publishing AG, part of Springer Nature 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
Preparing the next generation of business leaders is a core challenge in achieving educational excellence. To this end, we have developed a series of advanced case study teaching seminars with a unique approach at TUM School of Management. Advances in management accounting are happening at lightning speed. New and innovative ideas and insights occur almost daily. Reflecting these innovations in effective education increasingly requires educators to bridge theory and practice at university level. While there is general agreement on this point, implementation is less easy. The use of case studies at famous universities such as the Harvard Business School and other top-ranking institutions has gone a long way toward addressing this need and is already well established. In now famous case studies, student teams analyze
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