Co-Creation of High-Tech Products in the B2B Domain
Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in
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Co-Creation of High-Tech Products in the B2B Domain
Markt- und Unternehmensentwicklung Markets and Organisations Series Editors Arnold Picot, München, Germany Ralf Reichwald, Leipzig, Germany Egon Franck, Zürich, Switzerland Kathrin M. Möslein, Erlangen-Nürnberg, Germany
Change of institutions, technology and competition drives the interplay of markets and organisations. The scientific series ‘Markets and Organisations’ addresses a magnitude of related questions, presents theoretic and empirical findings and discusses related concepts and models. Edited by Professor Dr. Dres. h. c. Arnold Picot Ludwig-Maximilians-Universität München, Deutschland Professor Dr. Egon Franck Universität Zürich, Schweiz
Professor Dr. Professor h. c. Dr. h. c. Ralf Reichwald HHL Leipzig Graduate School of Management Leipzig, Deutschland Professorin Dr. Kathrin M. Möslein Friedrich-Alexander-Universität Erlangen-Nürnberg & HHL Leipzig, Deutschland
More information about this series at http://www.springer.com/series/12561
Leontin Karl Grafmüller
Co-Creation of High-Tech Products in the B2B Domain With a foreword by Prof. Dr. Kathrin M. Möslein
Leontin Karl Grafmüller Leipzig, Germany Dissertation HHL Leipzig Graduate School of Management, 2019
Markt- und Unternehmensentwicklung Markets and Organisations ISBN 978-3-658-28411-4 ISBN 978-3-658-28412-1 (eBook) https://doi.org/10.1007/978-3-658-28412-1 Springer Gabler © Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer Gabler imprint is published by the registered company Springer Fachmedien Wiesbaden GmbH part of Springer Nature. The registered company address is: Abraham-Lincoln-Str. 46, 65189 Wiesbaden, Germany
Foreword
More and more companies involve customers into the development of new products in order to enhance the likelihood of product
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