Communicating in Digital Age Corporations
The distinctive point of the book is its innovative interdisciplinary approach to business communication, with interconnections between linguistics, sociology, and critical organisational studies as applied to the corporate world. It offers a first-hand i
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COMMUNICATING IN DIGITAL AGE CORPORATIONS
Communicating in Digital Age Corporations
Anna Danielewicz-Betz
Communicating in Digital Age Corporations
Anna Danielewicz-Betz Ludwig-Maximilians University Munich, Germany
ISBN 978-1-137-55812-1 ISBN 978-1-137-55813-8 DOI 10.1057/978-1-137-55813-8
(eBook)
Library of Congress Control Number: 2016957841 © The Editor(s) (if applicable) and The Author(s) 2016 The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988. This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Macmillan Publishers Ltd. London
To Słonik and Francesca
Acknowledgements
I would like to express my gratitude to the many people who saw me through this book for more than a year; to all those who provided support, offered time to talk things over, read, wrote, offered comments and assisted in the editing, proofreading and design of the book. Specifically, I would like to thank all the anonymous ‘industry insiders’ who provided me with the empirical data and spent numerous hours with me so that I would be able to obtain the broad ethnographic background necessary, especially for the email corpus interpretation. They also allowed me to draw on their hands-on knowledge of the IT industry, and the sales division in particular, in the data analysis. Moreover, I wish to express my thanks to Hiro Tanaka for his insightful comments, especially on an earlier draft of Chapter 4, and his general encouragement. Some valuable feedback and ideas that directed me toward the successful completion of Chapter 3 were provided by David Seidl, to whom I am also grateful. I would also like to acknowledge Bradius V. Maurus III, who patiently proofread the whole book and offered some helpful remarks, leading to stylistic and other improvements in t
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