Cross-Cultural Communication in International Business Activities
In international business activities, people of different cultures should follow some principles of intercultural communication in engaging in business activities, so as to reduce the friction, avoid communication obstacles, and make a deal done smoothly.
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Cross-Cultural Communication in International Business Activities Guoqiang Liao
Abstract In international business activities, people of different cultures should follow some principles of intercultural communication in engaging in business activities, so as to reduce the friction, avoid communication obstacles, and make a deal done smoothly. Keywords Business activities
Cross-cultural communication Principles
19.1 Introduction International business activity is not only a kind of economic activity, but also a kind of cultural activity [1]. Persons in intercultural business activities are always in a pluralistic and heterogeneous cultural environment. Particularly for economic exchanges in the western developed countries, the differences between the eastern and western cultures and the cultural differences between regions are inevitably reflected in the economy; sometimes commercial conflicts are even formed. Therefore, intercultural communication has become one of the most important factors that affect our international business activities; in some cases it is even a deciding factor [2]. To reduce the cultural conflicts in international business activities to the lowest level, it is of vital importance for us to follow the necessary cross-cultural communication principles in participating in international economic competition process, so that we can not only adapt to the economic environment between business main bodies but also to the mutual cultural environment, gain competitive advantage and take the initiative. G. Liao (&) Sichuan University of Science and Technology, Sichuan 643000, China e-mail: [email protected]
Y. Yang and M. Ma (eds.), Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 3, Lecture Notes in Electrical Engineering 225, DOI: 10.1007/978-3-642-35470-0_19, Ó Springer-Verlag Berlin Heidelberg 2013
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19.2 Communication Communication is, namely, behavior and process when humans emit and receive information. It is the phenomenon of the meaning given a certain action or result. Information can refer to verbal message and nonverbal message. Verbal message includes oral message and written message, and nonverbal message includes gestures, facial expressions, and body message, etc. Communication is dynamic, irreversible, with the features of being symbolic, systemic, self-reflective, interactive, and complex. When communication is involved in cross cultures, it becomes more complex.
19.3 Cross-Cultural Communication The term ‘‘cross-cultural communication’’ is mentioned for the first time by Edward T. Hall, an American cultural anthropologist, in his book Silent Language, which was published in 1959. It can be a simple definition for communication between people with different cultural backgrounds. Cross-cultural communication includes cross-country, inter-ethnic, inter-racial, and inter-regional communication. Cross-cultural communicative principles are widely used, especially used in the training of foreign immigrants
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