Dynamic Strategic Analysis Demystifying simple success strategies
The foremost activity as far as strategy management is concerned has always been the analysis of factors underlying firm success. While significant insights have been gained, the field is still highly fragmented, often oversimplifies the interrelation bet
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GABLER EDITION WISSENSCHAFT
Sebastian Raisch
Dynamic Strategic Analysis Demystifying simple success strategies
With a foreword by Prof. Dr. Gilbert Probst
Deutscher UniversiHits-Verlag
Bibliografische Information Der Deutschen Bibliothek Die Deutsche Bibliothek verzeichnet diese Publikation in der Deutschen Nationalbibliografie; detaillierte bibliografische Daten sind im Internet uber abrufbar.
Dissertation Universitat Genf, 2004
1. Auflage Dezember 2004 Aile Rechte vorbehalten © Deutscher Universitats-VerlagiGWV Fachverlage GmbH, Wiesbaden 2004 Lektorat: Brigitte Siegel! Nicole Schweitzer Der Deutsche Universitats-Verlag ist ein Unternehmen von Springer Science+Business Media. www.duv.de Das Werk einschlieBlich aller seiner Teile ist urheberrechtlich geschUtzt. Jede Verwertung auBerhalb der engen Grenzen des Urheberrechtsgesetzes ist ohne Zustimmung des Verla.gs unzulassig und strafbar. Das gilt insbesondere fUr Vervielfaltigungen, Ubersetzungen, Mikroverfilmungen und die Einspeicherung und Verarbeitung in elektronischen Systemen. Die Wiedergabe von Gebrauchsnamen, Handelsnamen, Warenbezeichnungen usw. in diesem Werk berechtigt auch ohne besondere Kennzeichnung nicht zu der Annahme, dass solche Namen im Sinne der Warenzeichen- und Markenschutz-Gesetzgebung als frei zu betrachten waren und daher von jedermann benutzt werden dUrften. Umschlaggestaltung: Regine Zimmer, Dipl.-Designerin, Frankfurt/Main ISBN-13: 978-3-8244-8249-8 001: 10.1007/978-3-322-81883-6
e-ISBN-13: 978-3-322-81883-6
Foreword Today many business environments are characterized by frequent changes that result in a higher market dynamism and complexity. Global media industries are an up-to-date example of this development: a fast growth period was followed by a rapid downturn. Media companies wrote off a colossal US$ 120 billion from their balance sheets in 2002 - mostly as a result of growth strategies' failure. It seems that despite popular belief growth or market share by itself is less than ever before a guarantor of success. Sebastian Raisch decided to analyze various strategies in order to gain a bett8r understanding of the determinants of successful firm performance. When he decided to go on a research journey into the elements and dynamics of strategic thinking and firm performance he brought along all the ingredients necessary for such a challenging project; he had experience gained through exhaustive consulting work, excellent knowledge of management theories and, as a result of his studies and activities as a research assistant, specific knowledge of strategic management. His research objectives were furthermore clearly defined and, thanks to a meticulously planned and well-organized project as well as his enthusiasm for the topic, he had ready access to an empirical field. In his work he shows that although many insights may be gained from the existing strategy literature, it is only of limited value when analyzing performance in dynamic markets. Analyzing the factors underlying firm success has always been strategic manageme
