Electronic Business and Marketing New Trends on its Process and Appl
Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic
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484
Tokuro Matsuo Ricardo Colomo-Palacios (Eds.)
Electronic Business and Marketing New Trends on Its Process and Applications
13
Studies in Computational Intelligence Editor-in-Chief Prof. Janusz Kacprzyk Systems Research Institute Polish Academy of Sciences ul. Newelska 6 01-447 Warsaw Poland E-mail: [email protected]
For further volumes: http://www.springer.com/series/7092
484
Tokuro Matsuo and Ricardo Colomo-Palacios (Eds.)
Electronic Business and Marketing New Trends on Its Process and Applications
ABC
Editors Tokuro Matsuo Advanced Institute of Industrial Technology Tokyo Japan
Ricardo Colomo-Palacios Universidad Carlos III de Madrid Leganés Spain
ISSN 1860-949X ISSN 1860-9503 (electronic) ISBN 978-3-642-37931-4 ISBN 978-3-642-37932-1 (eBook) DOI 10.1007/978-3-642-37932-1 Springer Heidelberg New York Dordrecht London Library of Congress Control Number: 2013936054 c Springer-Verlag Berlin Heidelberg 2013 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Preface
This book includes theory and practice on e-business and marketing from an academic and professional viewpoint. In Chapter 1, editors introduce the topic by including an overview of emergent technologies in e-business and marketing. Chapter 2 presents a study devoted to investigate
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