Environmental Communication. Second Edition Skills and Principles fo
Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communica
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vironmental Communication Skills and Principles for Natural Resource Managers, Scientists, and Engineers Second Edition
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Environmental Communication Second Edition
Richard R. Jurin Donny Roush Jeff Danter ●
Environmental Communication Skills and Principles for Natural Resource Managers, Scientists, and Engineers Second Edition
Richard R. Jurin School of Biological Sciences University of Northern Colorado Greeley, CO USA [email protected]
Donny Roush Odyssey School Denver, CO USA [email protected]
Jeff Danter The Nature Conservancy Florida Chapter USA [email protected]
ISBN 978-90-481-3986-6 e-ISBN 978-90-481-3987-3 DOI 10.1007/978-90-481-3987-3 Springer Dordrecht Heidelberg London New York Library of Congress Control Number: 2010924748 © Springer Science+Business Media B.V. 2010 No part of this work may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, microfilming, recording or otherwise, without written permission from the Publisher, with the exception of any material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Cover illustration: ‘Rock Wall in Forest’ by Ken Shearer Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Preface
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rock wall stands on a forest floor in New England. This wall was built when the United States was a young nation, by human hands. Between its origin (circa 1800) and now, there have been shifts in this scene – some marked, some less apparent. On both sides of the wall, a second-growth forest stands, having replaced virgin woods, removed in all likelihood well before the fence was put in place. On the boulders comprising the fence, lichen colonies have formed, a phenomenon requiring decades without disturbance. This structure likely used to mark the edge of a farm field, from which food and fiber were extracted. The practical purposes of the wall were to mark a boundary and to provide a place for disposal of rocks, to lessen the difficulty of plowing. Such rock fences are the residue of difficult, extensive work. The wall’s communicative purpose was to proclaim dominion. Pioneers who built rock fences meant to let others know that this was their land, that a family made its living here. Theirs was a thoroughly un-modern and close relationship with the land. The wall is a message, encoding a bit of human–land interaction in the United States. It is an American environmental communication. Photographer Ken Shearer captured this wall one autumn while touring the backwoods of Vermont and Maine. He recalls miles and miles of these rock walls standing along country lanes. Shearer uses large format cameras, to produce photographs of tremendous beauty and power. We liked his photograph very much and hope you do too. This book is about communication and our environment. We mean for our cover to be indicative of what is inside. We hope to convey additional messag
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