Exploring the Field of Business Model Innovation New Theoretical Per
Presenting a broad literature review of scholarly work in the area of Business Model Innovation, this new book analyses 50 management theories in the context of BMI to yield valuable new insights. Research on BMI is still in its infancy and has so far pro
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Oliver Gassmann, Karolin Frankenberger and Roman Sauer
Exploring the Field of Business Model Innovation
Oliver Gassmann • Karolin Frankenberger • Roman Sauer
Exploring the Field of Business Model Innovation New Theoretical Perspectives
Oliver Gassmann Institute of Technology Management University of St. Gallen St. Gallen, Switzerland
Karolin Frankenberger Strategic Management and Entrepreneurship University of Lucerne Lucerne, Switzerland
Roman Sauer Institute of Technology Management University of St. Gallen St. Gallen, Switzerland
ISBN 978-3-319-41143-9 ISBN 978-3-319-41144-6 DOI 10.1007/978-3-319-41144-6
(eBook)
Library of Congress Control Number: 2016953646 © The Editor(s) (if applicable) and the Author(s) 2016 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Cover illustration Mono Circles © John Rawsterne/patternhead.com Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG Switzerland
ACKNOWLEDGEMENTS
We would like to thank Jae-Yong Lee, Daniel Straimer, and Alissa Siara for supporting us in the editing and for their research assistance. Our thanks also go to Ellen Enkel who provided valuable thoughts on improvement and Liz Barlow and Maddie Holder from Palgrave Macmillan for the good cooperation.
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CONTENTS
1
Introduction Note Bibliography
2
Leading Business Model Research: The Seven Schools of Thought 2.1 Activity System School (IESE Business School and Wharton School of the University of Pennsylvania) 2.2 Process School (IAE Business School) 2.3 Cognitive School (Cass Business School) 2.4 Technology-Driven School (University of California, Berkeley) 2.5 Strategic Choice School (Harvard Business School) 2.6 Recombination School (University of St. Gallen) 2.7 Duality School (London Business School) 2.8 Case Study: Nespresso from the Perspective of the Seven Schools of Thought 2.9 Preliminary Discussion 2.10 Role of Theories f
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