Information and Communication Technologies in Tourism 2013 Proceedin

The papers presented in this volume advance the state of the art in social media and Web 2.0, electronic tourism marketing, web site and search engine optimization, technology adoption and diffusion, online communities, tourism management and decision sup

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Information and Communication Technologies in Tourism 2013 Proceedings of the International Conference in Innsbruck, Austria, January 22–25, 2013

Information and Communication Technologies in Tourism 2013

Lorenzo Cantoni · Zheng Xiang Editors

Information and Communication Technologies in Tourism 2013 Proceedings of the International Conference in Innsbruck, Austria, January 22–25, 2013

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Editors Lorenzo Cantoni Faculty of Communication Sciences Università della Svizzera italiana Lugano Switzerland

Zheng Xiang College of Merchandising, Hospitality and Tourism University of North Texas Denton, TX USA

ISBN 978-3-642-36308-5 ISBN 978-3-642-36309-2 DOI 10.1007/978-3-642-36309-2

(eBook)

Springer Heidelberg New York Dordrecht London Library of Congress Control Number: 2012956279 © Springer-Verlag Berlin Heidelberg 2013 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)

Preface The ENTER conference is now 20 years old! Organized by the International Federation for Information Technology and Travel and Tourism (IFITT), the mission of the ENTER conference has consistently been focused on offering a worldwide and unique forum for attendees from academia, industry, government, and other organizations to actively exchange, share, and challenge state-of-the-art resear