Information and Communication Technologies in Tourism 2014 Proceedin

The papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and evaluation, search engine marketing and optimization, IT adoption and diffusion, virtual travel co

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formation and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21–24, 2014

Information and Communication Technologies in Tourism 2014

Zheng Xiang Iis Tussyadiah •

Editors

Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21–24, 2014

123

Editors Zheng Xiang Virginia Tech Blacksburg, VA USA

ISBN 978-3-319-03972-5 DOI 10.1007/978-3-319-03973-2

Iis Tussyadiah Washington State University Vancouver, WA USA

ISBN 978-3-319-03973-2

(eBook)

Springer Cham Heidelberg New York Dordrecht London Library of Congress Control Number: 2013955915  Springer International Publishing Switzerland 2013 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)

Preface

Organized by the International Federation for IT and Travel & Tourism (IFITT), ENTER2014 eTourism Conference was held in Dublin, Ireland on January 21-24, 2014. The international conference featured the latest research and industry case studies on the application of information and communication technologies (ICT) to travel and tourism under the theme ‘‘Where Social Inspiration Meets Dynamic eTourism Innovation.’’ The research track of ENTER2014 received a total of 141 submissi